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Let's say you have an amazing blog full of long-form content. Why in the world would you want to offer your readers an ebook? Is it even worth your time?

Here are some advantages ebooks offer content creators:

  • Unlike long-form printed publications that are purchased in-store or shipped, an ebook is immediately accessible the moment you’re ready to read.
  • You can put it behind an opt-in of some kind, incentivizing your website visitor to become a lead if they want the information.
  • In some ways, ebooks have design capabilities like in-depth charts, graphs, and full-page images which you may not be able to achieve on your blog.
  • After the initial creation of the ebook, you can distribute the file a multitude of times with no additional production cost. They also have no associated shipping fees.
  • You can embed links to other media in the ebook file, encouraging the reader to further engage with your content.

Perhaps more importantly, ebooks offer a number of advantages for your audience:

 

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